How social media is beneficial for students in schools?

A lot of criticism has been leveled at social media and the effect it has on the way students process and retain information, as well as how distracting it can be. However, social media offers plenty of opportunities for learning and interactivity, and if you take a moment to think about it, it’s not too hard to see how students benefit from using social media.

As younger generations use such technology in the classroom, they remake the educational landscape.

Students are experiencing the world through more than just books and assignments; they are learning and adapting to the world using a relatively new form of communication. In a world where connections are important, graduates are coming into the workplace with a lot to offer.

Connections: Social media networks are designed for the purpose of communal connections. Today’s students are accessing Facebook, Twitter and even Instagram to connect and share with those around them. One of the most interesting things about social media is that users can interact and engage with each other solely through a Web presence, perhaps never even meeting in person.

Web engagement: Students use social media day in and day out to interact with their peers and even teachers about class-related subjects. In a world where online engagement is important for businesses, these students are becoming experts at developing a sense of Internet presence. Not only do they know how to interact with others on the internet, they know how to use basic and even complex functions in order to do so.

Knowledge: Social media users share among themselves day in and day out, giving and receiving information at rapid speeds. This information is more than, they share views and opinions; tips, tricks, and even DIY projects; and, among students, helpful information for classes. Their ability to access, analyze, retain and share information is skyrocketing and they often don’t even realize they’re developing these skills. Only people born before the Internet was invented are likely to understand the magnitude of this new style of communication.

Social Media Marketing: The advent and dominance of social media has created a new breed of marketing, which has required professionals to build and further the field. As social media users join the workforce, they bring their skills to their careers. Social media prepares young workers to become great marketers. It has become essential for major businesses to include a social media marketing strategy and students today are the people filling these positions.

Reasons why schools use the social media

Always keep the school's vision in mind: Base much of what you say and do through social media on your school's existing goals and aspirations. Some of the impact you'll be looking to make will be practical and measurable (parents should get event invitations more reliably than they would via a written letter, for example), while some will be aspiration (championing your school's ethos and values).

Get support from senior leadership: This is critical. Head teachers, deputies and business managers are well placed to speak as the school's voice with families. Schools benefit initially from going for a single "voice", even though more than one person may be contributing; in the first year we suggest activity on social media comes from school leadership while staff observe.

Don't be afraid of giving power to the parents: Be confident about shifting some of the power associated with old school style information transmission over to your parental community.

You don't need to answer everything: There's a lot of wisdom in a crowd. Be prepared to let some questions and conversations go unanswered from time to time at least for an hour or so anyway. Also recognize that you don't have to be the font of all knowledge – other parents can answer queries and save you time.

The biggest monsters are often in our heads: Starting a conversation with anyone in any context can feel risky and this is normal. You could be rejected, say the wrong thing, get shouted at or even mislead and feel guilty afterwards. You can also strengthen relationships, model good practice in all areas including safeguarding, share great ideas, celebrate achievement, rally support or trigger instant awareness on a plethora of issues and spin round minor negatives or misunderstandings.

Have an emergency plan in place: If you know that your school is risk averse, perhaps after some highly emotive recent incident it had to manage, then invest time establishing the risks and ensure you're willing and able to manage them. No one wants a car crash and if you sense someone is sitting back waiting for one, then be aware and prepared.

So, on the bases of all these things, we can say that social media is beneficial for schools.